This study aims at exploring the successful ethnic entrepreneurship in the creative industries. More specifically we study how entrepreneurs with a hybrid cultural background construct their personal and entrepreneurial identity, use this identit(y)(ies) as a resource for their creative product, and legitimize themselves by balancing between commercialization and artistic integrity. Here for several in-depth interviews are carried out with entrepreneurs from ethnic minorities in industries such as advertising, architecture, crafts, design, fashion, film, games, music, performing arts, publishing and media. This material will be analyzed from a multi-theoretical perspective (e.g. discourse analysis, narrative analysis and content analysis).
Researcher: Annelies Thoelen
Period: November 2009 – October 2013
Supervisor: prof dr. Patrizia Zanoni
Funding: Ph.D. bursary Faculty of Business Economics