The programme focusses on performing activities and acquiring skills, such as:
- designing a business and marketing plan in a multi-disciplinary environment;
- working and communicating in a cross-cultural task-oriented team;
- taking into account the impact of your plan on all stakeholders;
- researching background information;
- presenting your business & marketing plan for a mixed public of peers and lay persons.
- becoming aware of both shared and diverse opinions and habits within a team and facilitating
communication between all team members;
- becoming aware of the different roles within a task oriented team and assuming several
- becoming able to give and receive criticism and assessing its impact on group dynamics.