Together with our partner Universities, we organise the seventh edition of this summer school. This year we will make a major change though. The focus will shift to sustainable retail design. As a university we need to take responsibility into this matter by investing in research that might impact the large eco-impact the retail sector has at the moment. We invested two years of study to come up with insights, tools and expertise to educate all stakeholders in how to design more sustainable stores.
Of course, the main goal hasn't changed and is still to invite students and young professionals from different disciplines (interior design, architecture, product design/industrial design, marketing, business development, etc.) to collectively reflect on the challenges and opportunities of the “store of the future”.
The general set-up is to combine the state-of-the- art knowledge coming from both academics and experienced practitioners with the creativity of students and young professionals, while working on a real life project. We will design the customer journey and the store of (a brand still to be announced). Each touchpoint will be designed on a conceptual level with the focus on sustainability and experience. You will learn to work in multi-disciplinary teams on an omni-channel (or phygital) brand story.
Additionally, extra-curricular activities and social events will further stimulate international collaboration and ensure a lively and fun atmosphere.
|August 12||Arrival: Welcoming reception 6 PM|
|August 13-18||Design work-shops|
|August 16||Retail Safari Maastricht|
|August 19||Breakfast and final jury
End at 3 PM
Fee € 650
In the Fee of the summerschool is included:
- Overnight stay in Hostel H from 12 to 19 August
We only have 20 places available. Your subscription is final after you paid the fee. A bed in Hostel H will automatically be booked for you. We encourage you to wait to book your transport to Hasselt until we have 10 people subscribed (which is the amount we need to get started). When we have reached that amount, you will be notified by mail.
Make sure you take the banktransfer costs for yourself en (and) not the University. Otherwise your subscription will be cancelled.