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Colloquium on Design, Branding and Marketing

Colloquium on Design, Branding and Marketing

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This two-day colloquium will bring together practitioners and scholarly experts in the areas of design, branding and marketing to share their knowledge and experiences with fellow academics and practitioners. Scholarly, conceptual, empirical and practitioner papers are welcomed, especially those that address the proposed colloquium themes.

Papers may address issues including, but not necessarily limited to:

  • creativity, brand management, identity and co-creation
  • collaborative fusion and / or co-design between marketers and designers, or designers and customers, or marketers and customers
  • sensory aspects of design
  • the creative process in retail and service marketing and design
  • adding or creating value in marketing, retail and / or marketing communications 
  • interior and spatial design developments
  • organizational identity and image in services and retail environments
  • e-commerce and online marketing
  • creativity and design for interaction
  • co-creative processes
  • experience marketing, experiential design and design innovations
  • retail design innovation
  • (visual) research methodology developments
  • creative design practice-based research: implications for marketing, services, research and teaching


This interdisciplinary colloquium welcomes academic papers from researchers in any field of management, marketing and design studies, and also related areas of the humanities and social sciences. Doctoral students are particularly welcome. The colloquium organizers also extend an invitation for collaborative papers between academics, practitioners and policy makers.

Submission guidelines

Extended abstracts of 1000 words (with up to 6 keywords) and which may include images, will be subjected to a peer review process to be then published in the Colloquium proceedings.

Abstracts should be submitted to icdbm2018@uhasselt.be in the following format:

  • Microsoft Word document, Times New Roman 12 font, double-spaced, justified paragraphs.
  • Margins: 1 inch top, bottom, and sides.
  • Authors’ names and affiliation should be included on a separate page (i.e. title page)
  • Any references should use APA referencing style
  • Images may be included if relevant

Upon deciding to accept your initially submitted abstract, reviewers have probably made some suggestions which might help to improve the quality of your contribution. Answering these comments can be highly helpful in getting prepared for your presentation at the Colloquium. To complete your submission, we want to ask you to:

  • Check the reviewer comments
  • Revise your abstract to respond to these comments and/or suggestions.
  • Submit the final version of your extended abstract (which includes author data, pictures/tables/images if necessary or desirable, and full references in APA style) before November 24 2018, by sending an email to icdbm2018@uhasselt.be.
  • Together with your final submission, submit a concise, point-by-point rebuttal to respond to the issues raised by the reviewers (if any).

In order to have your presentation included in the conference program and the conference proceedings, you have to register as a participant for the conference by November 24 2018. The registration system has opened at September 17 2018.

For the conference, you are requested to prepare a slide presentation of 15 minutes.

We look forward to welcoming you to Hasselt in December!


The fee for the colloquium is € 450, including a welcome drink, lunches, coffee and tea breaks, and conference dinner.

Key dates

Submission of Abstracts of abstracts extended!: Midnight 23rd July 2018 (CET)

Notification of acceptance: 14th September 2018
Registration opens: July 1, 2018
Colloquium: 5th - 7th December 2018

All accepted abstracts will be published in the Colloquium’s proceedings (with ISBN number). A selection of papers presented at the Colloquium will be invited to submit a full paper to be reviewed for publication in a special issue and/or an edited book.

Please submit all abstracts to icdbm2018@uhasselt.be 

All participants will receive a certificate of attendance when arriving in Hasselt.