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Details research group Marketing (MAR)


Expertise of the research group :

The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The department strives to conduct research that is characterized by both high practical applicable and high scientific quality. Keywords: customer value, sensory marketing, co-creation, and healthcare marketing.

Keywords :
  • BUSINESS ECONOMICS
  • MARKETING

Responsible :
Sandra STREUKENS

Members of the research group :

Carmen ADAMS
Nour AL DAHABREH
Tom BRAES
Lieve DOUCE
Arien GUNAWAN
Yanbing HE
Eline HOTTAT
Sara LEROI-WERELDS
Marc LOGMAN
Olesia NIKULINA
Daria NOVIKOVA
Hamzeh OBEID
Matty PAQUAY
Piet PAUWELS
Ellen PIPERS
Oana POP
Sandra STREUKENS
Allard VAN RIEL
Kim WILLEMS
Yi ZOU



Projects of the research group 


Publications of the research group