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Details research group Marketing (MAR)


Expertise of the research group :

The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The department strives to conduct research that is characterized by both high practical applicable and high scientific quality. Keywords: customer value, sensory marketing, co-creation, and healthcare marketing.

Keywords :
  • BUSINESS ECONOMICS
  • MARKETING

Responsible :
Sandra STREUKENS

Members of the research group :

Carmen ADAMS
Nour AL DAHABREH
Tom BRAES
Lieve DOUCE
Arien GUNAWAN
Yanbing HE
Eline HOTTAT
Sara LEROI-WERELDS
Marc LOGMAN
Olesia NIKULINA
Matty PAQUAY
Piet PAUWELS
Ellen PIPERS
Sandra STREUKENS
Allard VAN RIEL
Kim WILLEMS



Projects of the research group 


Publications of the research group