Getting your research to the media


Imagine your research on the front page of the newspaper, on the radio or on prime time television. An unrealistic dream? Maybe not. We will jump into the head of a journalist: what kind of news is he or she looking for? We need a ‘wow factor’, but how to find it in our research?

During this workshop Toon Verlinden (The Floor is Yours) will not only focus on the traditional media, but also on specialized channels and social media, so that you can find out which one is more suitable to get your research noticed.

You will learn how to...

  • Find a ‘wow factor’ in your research and create an appealing story.
  • Select the best channel for your purpose.
  • Create your own media channels.
  • Improve your personal branding.
  • How to deal with journalists.

Learning outcomes

After attending this training, participants should be able to...

  • uncover the news value of their own research,
  • present their research to the media in a clear and convincing manner.


An important part of preparing for any further professional step is becoming (more) aware of the competences you have developed and/or want to develop. In the current workshop, the following competences from the UHasselt competency overview are actively dealt with:

  • interpersonal competences:
    • oral communication
    • persuasion
    • presentation skills
    • stakeholder awareness
    • (interdisciplinary) collaboration
    • customer-orientedness
    • written communication


For whom?

  • PhD students and postdocs
  • 15 places available

When and where?

  • September 29, 2021 - 09:00 - 17:30
  • campus Diepenbeek, building D, room A4


  • Registration is closed since September 1, 2021.  
  • As places are limited, registering does not automatically imply that you will be able to participate. You will be notified by email in due time.
  • Please cancel your registration at least one week in advance in case you cannot make it (cf. cancellation & no-show policy).

Acknowledged as?

  • DS BSH: category 'research management & communication skills' - workshop on communication skills, OR category 'IP, valorisation & science communication' (if you prefer the latter, please send an email to
  • DS HLS: category 'transferable skills' - one compulsory elective course
  • DS ST: category 'scientific & generic communication' - once course about generic communication