Purpose of this workshop - by Ann De Ron of FishGrowFeet - is to offer practical tools to write your own popular scientific blog, press release, opinion article, magazine article, leaflet, mail or other text. The workshop is also useful if you want to contribute to texts by press officers or (science) journalists.
Writing for non-peers or press is an interesting challenge. If you stick to an academic writing style and only translate the jargon and give some extra background, people will not read your text. But you do not want to be too simplistic either, so what to do?
This workshop starts from examples and your own text-to-be. It is hands-on: you will define a key message customized to your own audience, think about a suitable text structure and ways to attract your reader, give and receive feedback on text outlines of fellow participants.
The program starts with some important tasks beforehand:
After that you design an appropriate text structure, and find how it differs from the structure of an academic publication. The workshop looks at ways to deal with jargon, how to craft a good title, and how to write in an appealing and concrete writing style.
After the workshop, you will ...
An important part of preparing for any further professional step is becoming (more) aware of the competences you have developed and/or want to develop. In the current workshop, the following competences from the UHasselt competency overview are actively dealt with:
When and where?