Marketing

The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The department strives to conduct research that is characterized by both high practical applicable and high scientific quality. Keywords: customer value, sensory marketing, co-creation, and healthcare marketing.

BUSINESS ECONOMICS, MARKETING

Sandra STREUKENS

• Lowie CNOCKAERT
• Lieve DOUCE
• Rabii EL GOMRI
• Yanbing HE
• Bieke HENKENS
• Gallus HOUGHTON
• Louise-Marie KUIJPERS
• Sara LEROI-WERELDS
• Marc LOGMAN
• Dan LUO
• Olesia NIKULINA
• Florence NIZETTE
• Matty PAQUAY
• Piet PAUWELS
• Ellen PIPERS
• Felitsa RADEMAKERS
• Erin ROMAN
• Sandra STREUKENS
• Ihtesham UD DIN
• Sien VAES
• Stephanie VAN DE SANDEN
• Jolien VAN DEN RUL
• Joep VAN HAREN
• Allard VAN RIEL
• Maaike VEN
• Klara VROLIX
• Kim WILLEMS
• Xiaoyi YANG
• Melisa YILDIZ

Publications

More info