Expertise

The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The department strives to conduct research that is characterized by both high practical applicable and high scientific quality. Keywords: customer value, sensory marketing, co-creation, and healthcare marketing.

Keywords

BUSINESS ECONOMICS, MARKETING

Responsible

Sandra STREUKENS

Staff members

  • Carmen ADAMS
  • Tom BRAES
  • Maarten BROENS
  • Lowie CNOCKAERT
  • Mario COOLS
  • Lieve DOUCE
  • Rabii EL GOMRI
  • Wlla EMAD MAHMOUD OBEIDAT
  • Ibtissem GAM
  • Arien GUNAWAN
  • Yanbing HE
  • Bieke HENKENS
  • Eline HOTTAT
  • Jinhan JIAO
  • Sara LEROI-WERELDS
  • Marc LOGMAN
  • Dan LUO
  • Olesia NIKULINA
  • Florence NIZETTE
  • Matty PAQUAY
  • Piet PAUWELS
  • Ellen PIPERS
  • Sandra STREUKENS
  • Ihtesham UD DIN
  • Sien VAES
  • Jolien VAN DEN RUL
  • Joep VAN HAREN
  • Allard VAN RIEL
  • Klara VROLIX
  • Kim WILLEMS
  • Xiaoyi YANG
  • Melisa YILDIZ

Publications

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