De heer William HOUGHTON
De heer William HOUGHTON
E-mail William Copy e-mail
+3211269374 Campus Diepenbeek
Gebouw D
Office B251
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De heer William HOUGHTON

PhD student

Research Projects Education Contact
E-mail William Copy e-mail
+3211269374 Campus Diepenbeek
Gebouw D
B251
De heer Gallus William (William) HOUGHTON

De heer Gallus William (William) HOUGHTON

Research

Discipline codes: Consumer behaviour (05020703), Marketing communications (05020706), Advertising (05020701)

Projects

1 research projects have been found
View all 1 UHasselt research projects of De heer Gallus William (William) HOUGHTON

ASMR marketing: The effect of ASMR adverts and its interaction with responder type, ad message type, and product type on consumer reactions. (Research)

View all 1 UHasselt research projects of De heer Gallus William (William) HOUGHTON

Education

Involved in the following courses

Academic year 2025 - 2026

3808

Business modelling

Member of the teaching team
5069

Business modelling

Member of the teaching team

Academic year 2024 - 2025

3808

Business modelling

Member of the teaching team

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Hasselt University

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