Prof. dr. Lieve DOUCE
View the content of this page
View the content of this page
Prof. dr. Lieve DOUCE
Associate Professor
Prof. dr. Lieve DOUCE
Membership
Research
Discipline codes: Consumer behaviour (05020703), Marketing channels and retailing (05020705), Marketing communications (05020706), Marketing not elsewhere classified (05020799)
Supervised PhDs
ASMR marketing: The effect of ASMR adverts and its interaction with responder type, ad message type, and product type on consumer reactions.
Gallus William Houghton for the title Doctor of Business Economics (doctorate in progress)
Supervised as Promotor
Exploring Immersive Technologies and Crossmodal Correspondences in Enhancing Automatic Haptic Imagery and Consumer Behavior
Maaike Ven for the title Doctor of Business Economics (doctorate in progress)
Supervised as Promotor
The brick-and-mortar store of the future: using technology-enabled personalization (TEP) to enhance customer loyalty.
Louise-Marie Kuijpers for the title Doctor of Business Economics (doctorate in progress)
Supervised as Promotor
Investigating Automatic and Deliberate Haptic Imagery: Role of Crossmodal Correspondences in Consumer Perception
Sofie Moens for the title Doctor of Business Economics (doctorate in progress)
Supervised as Promotor
Empowering Exhibitions: Strategic Integration of Multisensory Cues in Design
Dan Luo for the title Doctor of Business Economics in 2025
Supervised as Promotor
Projects
10 research projects have been found
Flavour, Odour, and Texture Improvements of Plant-Based Dairy Products Using Microbial Fermentation (Research)
01/11/2024 - 31/10/2028
Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer Behavior (Research)
16/02/2024 - 15/02/2028
The role of automatic and deliberate mental imagery in multi-sensory digital consumer environments. (Research)
01/01/2024 - 31/12/2027
ASMR marketing: The effect of ASMR adverts and its interaction with responder type, ad message type, and product type on consumer reactions. (Research)
01/11/2023 - 31/10/2027
Exploring Immersive Technologies and Crossmodal Correspondences in Enhancing Sensory Imagery and Consumer Behavior (Research)
01/10/2023 - 30/09/2027
The effect of sensory-enabling technologies on consumer behavior via haptic imagery in a digital context (Research)
01/01/2023 - 31/12/2024
Olfactory marketing: The role of fragrance and its interaction with other atmospheric and non-atmospheric cues in a shopping experience. (Research)
01/10/2013 - 30/09/2016
Summer Campuses 2013-2014 academic year: "Seamless Retail design: Integrating the spatial, experiential and digital". (Education)
18/08/2014 - 30/09/2015
Education
Involved in the following courses
Academic year 2026 - 2027
Academic year 2026 - 2027
Academic year 2025 - 2026
Academic year 2025 - 2026
Lieve DOUCE
Are you Lieve DOUCE? Log in to edit this page