Person-centered rehabilitation from a marketing perspective (Research)
01/01/2024 - 31/12/2025
The impact of frontline service technologies on the customers' and employees' wellbeing: Applications in healthcare (Research)
19/09/2021 - 15/09/2025
Making Healthcare Technology A Success Story: Developing A Patient-centric Toolset to Design, Manage, Evaluate and Optimize Patient Healthcare Technology Usage. (Research)
01/10/2023 - 01/11/2024
Health care through a service marketing lens: From disease centricity to patient centricity (Research)