Experience Design Generator

KEY FEATURES AND ADVANTAGES

• The EDG consists of a scientifically based questionnaire and calculates a score based on weighing of criteria following extensive scientific research;
• The output quantifies the level of experience in the store and provides potential improvements in terms of experience;
• The EDG can only be used by designers and consultants with specific expertise in retail design;
• The EDG is implemented in the website of the Retail Design Lab;
• The EDG is available in Dutch and will be translated in English soon;
• In time, when sufficient data has been gathered, the EDG can be applied as a benchmark and labelling tool and will visualize a heat map of Europe’s hot spots and best practices; as such the tool can be applied as a marketing asset as well;
• The EDG is in continuous development and is iteratively refined by the data and new insights acquired;
• A package license is possible with other tools of the Retail Design Lab and/or consultancy services;
• A license of the EDG also includes a training package to ensure reliable results and quality of benchmarking

MARKET POTENTIAL

Today, we see that the concept of experience of a physical store has become very important in the retail sector. This shows at multiple fronts, including the questions we receive at our Retail Design Lab for our activities (in-house training, pop-up masterclass, summer school, consultancy) and the amount of visitors to our website (an average of 120 active visitors each week). Knowledge about experience in retail mainly exists in the format of (academic) publications, which is not easily accessible and translatable for practical implementation. In times where e-commerce is blooming and COVID-19 puts serious challenges to retailers, customer experience and the need for distinctiveness have never been more important.

Hence, there is a big market potential for the EDG, which is twofold. On the one hand there is a clear interest among experts in retail design (consultants and (interior) designers) who want to use the tool as a service to their end customers (retailers). On the other hand retailers are waiting for a clear indication of the experience level in their stores. Currently, there is no similar tool available measuring experience in such a way.