Project R-11132

Leveraging Omni-channeling for more sustainable retailing at store level (Research)

Leveraging omni-channeling for more sustainable retailing at store level As one of the most polluting industries in the world, the global fashion industry has begun to play a key role in public discourse around climate change, chemical society, water shortage and human rights, however research shows that the clothing and textile retail industry still lags behind other retail sectors in terms of mainstreaming sustainability in its operations and educating consumers about sustainable consumption. This PhD research wants to contribute to achieving more sustainable retail outlets in the fashion sector, taking the needs and possible roles to play by the retailer, the consumer and designer into account. There has been little research conducted on the retail environment, both physical and digital relating to sustainability. More specifically on the influence of the physical and digital retail environment on consumer attitudes and behaviors towards sustainability and on consumers' perceptions of the fashion retail environment. Indeed, this area of research has potential for significant impact in both practice and academia due to its impact on environmental, social and economic sustainability. The aims of this PhD are (1) to investigate how fashion retailers can use omni-channel retail models for more sustainable retail at store level; (2) find ways to reduce the environmental impact of retail by involving all stakeholders (consumer, retailer and designer); (3) and promote an improved quality of life in light of the Global Sustainability Goals. The outcome of the PhD would be a framework (can be in the form of a tool) for designers and/or retailers that helps them to act more sustainably (via omni-channel and the physical store).

01 June 2021 - 31 December 2024