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Masterclass 'Retail Design'
Customer Experience Design on the Shop Floor
Masterclass • 5 online sessions • English
Design and a consistent shopping experience make a difference.
As an (interior) architect, designer or consultant you have the opportunity to immerse yourself in the world of Retail Design and gain invaluable expertise in crafting exceptional shopping experiences.
Join us for a dynamic crash course that delves into the core elements of Retail Design, backed by scientific insights and a deep understanding of customer experience on the shop floor. You'll acquire the knowledge and skills necessary to create impactful retail spaces through exploration of essential topics, including
- flow,
- sensory design,
- communication, and
- sustainable retail design.
Our Masterclass offers a perfect blend of theory, practical application and vivid examples, empowering you to apply your newfound expertise with confidence.
Target audience
This Masterclass warmly welcomes both experienced and aspiring (interior) architects and designers, regardless of their prior experience in the retail sector. Additionally, consultants with expertise and experience in the retail industry, even without design background, are encouraged to join us!
To facilitate an optimal learning environment, we have limited the class size to a maximum of 15 participants.
Lecturer
Prof. dr. Katelijn Quartier is a retail design expert and founder of the Retail Design Lab, a knowledge center at the Faculty of Architecture and Art of Hasselt University. With the lab she advises large and small retailers on creating better and more experiential stores.
Programme
Session 1 | DNA & branding, some rules to play the (retail) game
Session 2 | Flow & Customer journey mapping
Session 3 | Sensory Design & Experience
Session 4 | Digitalisation and Communication
Session 5 | Holistic retail design, how do you make a difference?
Words from alumni
When and where?
The Masterclass 'Retail Design' consists of 5 afternoon sessions, which are held online on Mondays from 4:00 to 6:00 PM CEST.
- 18 September 2023
- 25 September 2023
- 2 October 2023
- 9 October 2023
- 16 October 2023
Note that participants will be requested to complete some preparatory work / assignments prior to most sessions. Take into account 1 hour of preparation time per session.
Classes will only be held live at the abovementioned times and will not be recorded.
Registration fee
The registration fee is € 1495 excl. VAT (€ 1808,95 incl. VAT).
- The Big Book of Retail Design: Everything You Need to Know about Designing a Store by Quartier, K. (2023) published by Lannoo Campus is included in the registration fee.
- SME's in Flanders can make use the 'KMO portefeuille' under the theme 'Sustainability'. Our approval number is DV.O215745.
Questions?
Nathalie Luyck
Registration
Register now for our Masterclass 'Retail Design' via the online registration form.
Enrollment will remain open until September 10 or until the maximum class capacity of 15 participants has been reached.
Secure your spot now to ensure your participation!