Masterclass 'Retail Design'

Customer Experience Design on the Shop Floor

Masterclass • 4 online sessions • English

Design and a consistent shopping experience make a difference.

As an (interior) architect, designer or consultant you have the opportunity to immerse yourself in the world of Retail Design and gain invaluable expertise in crafting exceptional shopping experiences.

Join us for a dynamic crash course that delves into the core elements of Retail Design, backed by scientific insights and a deep understanding of customer experience on the shop floor. You'll acquire the knowledge and skills necessary to create impactful retail spaces through exploration of essential topics, including

  • flow,
  • sensory design,
  • communication, and
  • sustainable retail design.

Our Masterclass offers a perfect blend of theory, practical application and vivid examples, empowering you to apply your newfound expertise with confidence.

Retail Design

Target audience

This Masterclass warmly welcomes both experienced and aspiring (interior) architects and designers, regardless of their prior experience in the retail sector. Additionally, consultants with expertise and experience in the retail industry, even without design background, are encouraged to join us!

To facilitate an optimal learning environment, we have limited the class size to a maximum of 15 participants.


Katelijne Quartier

Prof. dr. Katelijn Quartier is a retail design expert and founder of the Retail Design Lab, a knowledge center at the Faculty of Architecture and Art of Hasselt University. With the lab she advises large and small retailers on creating better and more experiential stores.


Session 1 | DNA & Branding: the rules of the retail game

Session 2 | Flow and Customer journey mapping

Session 3 | Sensory Design and Experience

Session 4 | Digitalization, Communication and Sustainability

Words from alumni

Very inspiring masterclass, delivered by a very experienced and passionate professional!
It's the science behind good retail design! Finally!
Even with my experience it was good to focus in detail on the theory of retail design throughout this Masterclass. For those new to the theories about buyer personae, spot plans, senses, routing... this training was definitely a revelation. This Masterclass gave me both new insights and the chance to question my current view of retail design. What more could a person want?

When and where?

The Masterclass 'Retail Design' consists of 4 afternoon sessions, which are held online on tuesdays from 3:00 to 6:00 PM CEST.

  • session 1: to be determined
  • session 2: to be determined
  • session 3: to be determined
  • session 4: to be determined

Note that participants will be requested to complete some preparatory work / assignments prior to most sessions. Take into account 1 hour of preparation time per session.

Participants will be provided with the link to join the virtual classroom prior to each session.
Classes will only be held live and will not be recorded.

Registration fee

The registration fee is € 1495 excl. VAT (€ 1808,95 incl. VAT).

  • The Big Book of Retail Design: Everything You Need to Know about Designing a Store by Quartier, K. (2023) published by Lannoo Campus is included in the registration fee.
  • SME's in Flanders can use the 'KMO portefeuille' under the theme 'Sustainability'. Our approval number is DV.O215745.
The Big Book Of Retail Design


UHasselt School of Expert Education


You can register now and affirm your interest for our Masterclass 'Retail Design' via the online registration form

Enrollment will remain open until we have enough interested people and then we will contact you to confirm the correct dates.