De heer Ihtesham UD DIN

I am a dynamic, result-oriented professional and researcher with broad-based experience and demonstrated achievements in marketing, finance, and administration systems. For my Ph.D. research, motivated by my passion for developing my knowledge and expertise to leverage the customer experience by using big data analytics and to innovate and digitalize the operations of Small and Medium-sized Enterprises (SMEs). My research endeavors revolve around understanding consumer evaluations and the adoption of AI-based frontline Service Technologies.