What do radiologists, parking apps, and burnout prevention have in common? They were all part of the conversation when our Faculty of Business Economics UHasselt awarded an honorary doctorate to Stanford professor and AI thought leader Erik Brynjolfsson. At Corda Campus, with students, researchers, and tech insiders in the crowd, Brynjolfsson gave a keynote that was equal parts inspiring and cautionary tale. The message? AI doesn’t have to steal your job—or your soul. It can actually make work better. And with UHasselt and Cegeka leading the charge, that future might be closer (and more local) than you think.