Katelijn Quartier is a professor of Retail Design at the Faculty of Architecture and Arts at Hasselt University in Belgium. With a passion for retail design, she also is the academic director and founder of the Retail Design Lab knowledge institution, which primarily revolves around investigating what the store of tomorrow should and could look like, and the pivotal role that design and spatial cues play in shaping it. Starting from scientific insights, Katelijn provides valuable guidance to retailers, optimizing the overall store experience and contributing to more experience-based retail environments. She is the author of 'the big book of retail design'.